ASH MCKENZIE

Big-picture thinking & creative strategy.

Ideas that make an impact. Brand identity. Creative strategy with story and purpose.

From powerful one-off moments that leave a lasting impression, to fully realised, multi-platform campaign strategies. I shape ideas into strategies that cut through. Your message, amplified in the spaces where it matters most—always true to your brand.

What?

Big-picture thinking & creative strategies that make an impact and convert to sales.

From one-off moments that make a mark, through to fully-realised campaign strategies across all platforms.

Why?

My job is to uncover what makes your brand unique—its voice, its story, and its relevance—before a single media dollar is spent.

Platforms should be driven by great ideas, not the other way around. By investing in preparation, branding, and storytelling upfront, we save time, money, and make a bigger impact.

How?

Let’s chat. There is never only one way to work.

Together we can pinpoint where and how I can add the most value and build from there.

Rather than repeating what’s been done before, we’ll focus on what your brand or campaign truly needs to deliver results.

SERVICES

  • FULL CAMPAIGN

    A fully-realised campaign strategy and creative blueprint, ready to roll out. This can cover / include every creative and messaging aspect of a campaign, so that you have a strong foundation and plan before approaching suppliers.

  • MAKE A SCENE

    Create and execute a one-off piece that makes an impact in your campaign.

    This can focussed on a singular piece of content, or a detailed look at one specific moment or phase in your campaign.

  • VIDEO PRODUCTION

    Casual video editing through to large-scale shoots and EPK production.

    Any investment in premium content should have a clear plan so that it has a longer lifespan within your campaign and delivers results.

  • CONSULTANCY

    Both one-off brainstorm sessions and ongoing campaign consultancy.

    This can happen long before you’re ready to launch, so that you approach suppliers with a clear vision, or halfway through a campaign when you need some help.

About me

I am a creative and strategic marketing leader with over a decade of experience developing campaigns that inspire audiences and deliver results. I thrive on transforming ideas into engaging, multi-platform strategies. I want to create moments that excite both you and your customers. I’m at my best thinking of new ideas that genuinely connect with audiences.

After six years in a full-service agency, I co-founded Workshop Creative, which grew to become Australia’s leading creative agency for live theatre. Co-leading a talented team, I helped spearhead campaigns for world-class productions as we aimed to change the landscape of theatrical marketing.

My entire professional career has been within the arts, from all sides. I know it and I care about it.

SOME OF WHERE I’VE BEEN

HOW WE CAN WORK TOGETHER 

EARLY DAYS

The sooner we connect, the stronger the outcome. While I can move quickly, I want to give the project the time, attention, and creative energy required to make it truly exceptional.

By investing focused energy upfront, we can unlock smarter, more creative solutions that save both time and budget over the course of the campaign.

NEED A MOMENT?

Sometimes you just need a big moment to land and you need it quick. It’s the nature of the game, and I will never shy away from a challenge.

THE BIGGER PICTURE

I want to work smarter, not harder—shifting focus toward brand, strategy, and premium content, and away from short-lived, reactive ideas. Investing more into smarter ideas and strategy should save a campaign’s budget in the long term.